Blood sausage and carbon fibre
Smooth hills, a broad dialect and even broader pieces of blood sausage characterise Creußen in Upper Franconia. There, on the right hand side behind the barn, is where the world's lightest bicycles are hand-crafted with an obsession for quality. These carbon-fibre masterpieces are as light as a feather and make bike enthusiasts all over the world drop their tyre inflators in awe. No guess who has told the world about these bicycles? Red Bull Creative!
From obscurity onto the World Wide Web
Without a satellite navigation system or deep knowledge of Upper Franconia, one will have a hard time finding ax-lightness's factory. The brand ax-lightness's situation was similar. It was hidden away in the grey zone between being a high-end sports device manufacturer and a legend. Thus, our first task was to give this legend a face and show it to the world: This was the birth of the ax-lightness website.